When Change is Bad

I found this article articulates what many teachers feel—in public and Christian schools.  Too often, with the best of intentions, we throw a hodgepodge of ideas at our staff, what I call du jour training/idea of the year.  See my previous post: Rethinking Staff Development: “This Too Shall Pass.”

Solutions Are the Problem in Education

By Mary Kennedy

There used to be a saying that if you were not part of the solution, you were part of the problem. The implication was that we all, collectively, were creating the problem, and that the solution required all of us to change together.

But in education, solutions are a big part of our problem. School people are swamped by a deluge of solutions. They suffer from reform fatigue.

A few years ago, I visited teachers in several districts spread across the nation. I was struck by the variety of interruptions they experienced in their classrooms, and by how many of these had begun as good intentions. Here’s one example: A science teacher took part in a National Geographic Society project that gave his students a chance to collect samples from a local waterway and contribute them to a national database. Sounds like a great idea, right? His class got to participate in a national science study. But the timing of the project caused the teacher to interrupt his ongoing science unit. When the project was finished, students had forgotten where they were in their regular curriculum.

National Geographic is hardly alone in wanting to help educators. The number of associations, institutions, government agencies, and volunteers of all kind who want to solve educational problems has grown so large that teachers are now surrounded by helpful voices and besieged by ideas too numerous to attend to. Instead of strengthening teaching, this multitude of innovations and reforms distracts both teachers and students from their central tasks, making it difficult to concentrate, to stay on task, and to sustain a coherent direction.

Moreover, these improvements often contradict one another. Consider two ideas currently on the table for evaluating teaching practice. On one hand, we have lesson study, a highly structured undertaking that requires months of collective effort and careful thought. On the other, we have walk-throughs, quick and unstructured events that can be conducted by one person in under five minutes. These ideas seem to make entirely different assumptions about how we can learn about teaching, yet they are both popular right now.

There have always been zealous education reformers, of course. But the number and variety of helpful ideas is now so great that the solutions themselves have become a problem.

It is easy to brainstorm about alternatives in education, but hard to anticipate their unintended consequences. Take, for instance, pullout programs. These well-intentioned entitlement programs, introduced in the 1960s, pull students out of their regular classrooms for special instruction. The timing of the pullout has to fit the pullout teacher’s schedule, which means that the original teacher must adjust her instructional schedule to accommodate this movement. Since both teachers may be teaching similar content, they also need to coordinate their instruction, something that takes time. And that is not all: Every time a student is pulled from a regular classroom, and every time that student returns to the regular classroom, the ongoing instruction is interrupted. Students are distracted, and so is the teacher. Lesson continuity and coherence are at risk.

Pullout programs are one of many helpful ideas introduced to improve education. Every test, every assembly, and every public-address announcement is a helpful addition that ultimately disrupts instructional continuity. Every change of schedule, from hourly to block scheduling and back to hourly, requires teachers to revise their routines and strategies. Every new policy, from zero tolerance to team-teaching, pulls teachers’ attention away from their teaching and toward solving a logistical problem. Instead of thinking about how to engage students with curriculum content, they must think about how to revise their procedures, schedules, and strategies to accommodate the newest helpful idea.

Remember when we decided that teachers should have telephones in their rooms? The idea was to “professionalize” the job. Well, now that teachers have telephones, parents can call up at any time to leave messages for their children. So when students are struggling with the difference between ¼ and ½, or debating the merits of the Bill of Rights, the phone rings. And it is right there, in the middle of the classroom and in the middle of every lesson.

The problem is this: Both teaching and learning require sustained attention. Not only do students need opportunities to think, but so do their teachers. More than anything, teachers need time to compose their thoughts and make sure that, when they approach a new unit or a new lesson, they have a clear idea of what they want to accomplish.

Students are even more vulnerable to distractions. In my conversations with teachers, I have found that they care more about maintaining the momentum of the lesson than anything else. The central challenge of teaching is finding enough uninterrupted time to get students’ minds wrapped around an idea, and keeping it there until the idea makes sense to them. Disruptions don’t merely take a few moments of class time: After them, teachers often feel that they need to rewind the entire lesson and begin anew.

Yet we live in a time when reforms and fads have become so commonplace that every new board member or superintendent feels a need to make a personal mark on his or her district by introducing something new. As these policymakers come and go, teachers are buffeted by the raft of competing new ideas they leave behind. So routine turnovers in leadership reignite this continuing series of distractions, further reducing teachers’ chances of finding time for reflection and maintaining a stable environment for intellectual work.

No wonder that when the new superintendant comes to town, and the new professional-development program is brought in, teachers go into their classrooms and quietly shut their doors.

Every American teacher feels some level of reform fatigue. If you think you are part of the solution, check again. You may be part of the problem.

Mary Kennedy is a professor in the department of teacher education at Michigan State University, in East Lansing, Mich.  Vol. 28, Issue 37

Are You Spread Too Thin? How to Thrive and Not Merely Survive as a Christian School

By Dr. Barrett Mosbacker

(Reposted from Google Blogger)

I recently read an interesting article by the CEO of Yahoo! titled The Peanut Butter Manifesto. Click here to read the memo. I highly recommend it to you.

For the purposes of this blog article I want to focus on the following statement from the memo because it is instructive for us as school leaders.

"We lack a focused, cohesive vision for our company. We want to do everything and be
everything -- to everyone. We've known this for years, talk about it incessantly, but do nothing to fundamentally address it. We are scared to be left out. We are reactive instead of charting an unwavering course. We are separated into silos that far too frequently don't talk to each other. And when we do talk, it isn't to collaborate on a clearly focused strategy, but rather to argue and fight about ownership, strategies and tactics ...

I've heard our strategy described as spreading peanut butter across the myriad opportunities that continue to evolve in the online world. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular."

Spread Too Thin: Strategic Allocation of Limited Resources

The Christian school movement is not particularly healthy. Based on recent statistics that I have seen, the number of Christian schools and overall school enrollments are stagnant or declining.

Although there are external forces beyond our control that affect our schools, many of our problems are self-inflicted. One of our self-inflicted wounds is similar to that articulated by the CEO of Yahoo!--we are often not strategic in the allocation of our tangible and intangible resources and as a consequence we are not offering a substantial marginal value to our current and potential clients. I am referring to our parents a clients because notwithstanding our missions as Christian schools, our parents are essentially paying clients who make economic calculations in deciding whether to enroll or re-enroll their children in our schools.

School Finance 101

If there is one unalterable truth about school resource management, it is this: the laws of economics do not discriminate. The laws of economics apply equally to both religious and non-religious institutions, regardless of their mission. The laws of economics are not religious.

Economic laws, like physical laws, apply universally to all regardless of one’s religion, one’s motives, or one’s hopes and dreams. Economic laws can no more be circumvented than the law of gravity because the laws of economics are as much a creation of God as the laws of physics.

The laws of economics are the laws of God. They are in the same way that the laws of physics are the laws of God … They are the laws of God because it is He that decrees the existence of the entities whose nature it is to obey those laws: had He wanted other laws He would have had to create other things ….Like physical laws they are necessary but only hypothetically necessary. They work positis ponendis. In other words, these laws are formulated in terms of “if then” statements. Economic laws do not tell us what human beings will or will not do, how they will behave, [nor how they ought to be behave]. They tell us rather what will happen if human beings behave in certain ways.... [Emphasis added] (Sadowsky, 2005, p. 3)

Assuming that God will suspend the laws of economics because the school is a ministry, too many Christian school leaders believe they can violate those laws with impunity. With the best of intentions, usually with the goal of making Christian education affordable for everyone, many administrators and boards establish financial policies that violate basic economic principles, good business practices, and common sense.

School leaders have a responsibility to understand and to apply economic laws and sound financial practices to the management of their schools. Failure to do so is a failure to apply the very biblical worldview to school management that is its raison d'être.

The Cost of Excellence

A basic law of economics is that for an organization to survive, let alone thrive, its revenue must equal or exceed its costs. This is just as true for “Pearly Gates Christian School” as it is for IBM. Common sense enough but it is surprising how many intelligent people violate this basic axiom of economics when filling a leadership role in the Christian school. Motivated by the laudable desire to provide a Christian education to as many children as possible, many school leaders abandon common sense. Sadly, such well-meaning intentions threaten the survival of the very ministry they so earnestly believe in.

Artificially low tuition is one example of violating basic economic law. Yet many administrators and boards routinely establish tuition rates below the actual cost to educate and compound the problem by providing multi-child and vocationally-based tuition discounts regardless of parents’ ability to pay. With inadequate revenue, programs are often under funded, limited, and of mediocre quality. Shallow fine arts programs, out-dated and/or underutilized technology, limited foreign language offerings, and limited or non-existent programs for gifted and special needs students are common.

Providing a world-class Christian education cannot be done on the cheap, it is expensive. According to the NCES (2004a), expenditures for public and private education were estimated at $866 billion for 2003–04. Expenditures for elementary and secondary schools alone were estimated to total $514 billion.

Public school per pupil expenditures for the 2001-02 school year averaged $8,259. By comparison, tuition per pupil in ACSI member schools in the same year averaged $4,642, a difference of $3,617/student .

This 44% differential is “funded” by paying below market compensation, through fundraising and/or church subsidies, by offering programs of limited scope and marginal quality, and/or by incurring debt.

Many Christian schoolteachers bear the burden of subsidizing below cost tuition rates through low salaries and poor benefits. Sixty-eight percent of teachers employed in ACSI member schools with at least 10 years of experience earn less than $30,000 per year, (Association of Christian Schools International, 2005). By contrast, statistics from the NCES (2002) show that the average starting salary for teachers with no experience in public charter schools that used a salary schedule was $26,977, compared with $25,888 for public school districts.

Education is a labor-intensive enterprise with labor costs typically representing 65 to 80 percent of a school’s entire operating costs, (William J. Fowler & Monk, 2001). The combination of below cost tuition and high labor costs results in artificially depressed salary levels making staffing the school with highly trained and competent teachers throughout the program difficult, especially at the secondary level.

Low salaries and poor benefits often produce high staff turnover creating discontinuity in the academic program. The applicant pool is small, forcing the administrator to hire the “best available” from a pool of relatively mediocre teachers. The result is poor to average instructional and academic quality, the loss of parental confidence, low student retention rates, especially at the upper school level, and a reputation for mediocre quality.

Many Christian leaders find themselves caught in a vicious and self-defeating cycle. Under funding produces poor quality, which in turn restricts enrollment levels and school revenue. To increase revenue, school leadership needs to raise tuition rates but many current and prospective parents do not believe that the school’s quality justifies the higher cost. Parents choose to leave or not to enroll their children in the school in the first place. In a desperate attempt to stem the loss of students or to stimulate enrollment, tuition continues to be set below actual cost thus perpetuating the cycle.

Supply and Demand

The theory of supply and demand is one of the most basic in economics. Simply stated, supply is the amount of product or service that a business or organization is willing or able to provide at a specified price. Demand is the amount of product or service that a consumer is willing to buy at a specified price, (International Society for Complexity Information and Design, n.d.). Modifying this definition for the Christian school market, the definition may read as follows; supply is the quality of education that a Christian school can provide at a specified tuition level while demand is the amount of tuition that parents are willing to pay for the perceived value of the education provided.  Everything else being equal, demand (enrollment) will be strong when the market (parents) believe that the school provides a quality of education valued at equal to or above the tuition charged. If enrollment is stagnant or declining this is a sign that the market does not perceive the value offered to be equal to the tuition charged.

Common sense enough, but things are a bit more complex than the foregoing definition implies. To grasp more fully the economics of Christian schooling, two other economic principles need to be considered; price elasticity of demand and marginal value. Relax; this is not as bad as it sounds!

Elasticity refers to market sensitivity to price changes. Demand for very price elastic products or services will vary significantly based on price. Relatively small increases or decreases in price will have a significant impact on demand. On the other hand, demand for products and services that are price inelastic is relatively stable even with relatively wide swings in price. For example, farmers face a relatively inelastic market; modest increases or decreases in groceries have only a modest affect on consumer demand for staples. However, airfares are elastic; even slight price increases or decreases in airfare can dramatically affect ticket sales.

There are several factors that affect elasticity of demand (QuickMBA, 2004):

· Availability of substitutes, the more possible substitutes, the greater the elasticity,

· Degree of necessity or luxury: luxury products tend to have greater elasticity. Some products that initially have a low degree of necessity are habit forming and can become "necessities" to some consumers, e.g., the microwave and the cell phone.

· Proportion of the purchaser's budget consumed by the item: products that consume a large portion of the purchaser's budget tend to have greater elasticity.

For the Christian school this means that, other factors being constant, the availability of schooling options in the community will affect the administration’s ability to increase enrollments and what can be charged for tuition. The more options, the more elastic tuition rates will be. Likewise, the fewer alternatives that parents have, the less elastic tuition will be.

The quality of alternative educational options will also affect tuition elasticity. If area public and private schools are considered poor relative to the local Christian school, enrollment in the Christian school may be perceived as more of a necessity than it will be if the community is blessed with a large number of high quality public and private schools. In the latter case, parents have a smorgasbord of quality educational options. If parents perceive the local public schools to be safe, high quality learning environments, they are more likely to consider enrollment in the Christian school to be a discretionary “luxury” purchase. Only the most diehard adherents to a Christian philosophy of education will consider enrollment in the Christian school a necessity. If on the other hand, local schools are perceived to be unsafe and of poor quality, “purchasing” a Christian education is more likely to be considered a necessity, making tuition levels less elastic.

The Archdiocese of Chicago provides a compelling example of this principle. Faced with declining enrollments and a school deficit of $20 million, the Archdiocese commissioned a study to determine how to boost school enrollment. Boffetti (n.d.) reports that researchers discovered that:

Struggling schools, at the very least, needed to fill every available seat with tuition-paying students. Surprisingly, many inner-city parents, both Catholic and non-Catholic alike, did not know that Catholic education would only cost them $1,000 a year, with the diocese picking up the rest of the tab. When they learned the facts, many said they would eagerly pay to get their children out of the awful and dangerous public schools they were in.

 Suburban parents were more sanguine. Parents who believed in the importance of Catholic education already sent their children to Catholic schools. The rest of the parents did not think it would be worth the added expense because they felt that their suburban public school system was at least equal to, if not better than, the Catholic schools in terms of academics and amenities [emphasis added]. In other words, the “Catholic” in Catholic education was not worth an extra $1,000 per year to them. (pp. 7-8)

Marginal Value

A closely related concept to elasticity is marginal value. Simply stated, marginal value is the amount of benefit perceived by purchasing an additional “unit” of a product or service in terms of other goods or services. Several factors influence marginal value: price and perceived value being among the most important. Brimley and Garfield (2002) define the marginal dollar (a way of understanding marginal value) as the dollar that would be better spent for some other good or service. In other words, as applied to the Christian school, marginal value or the marginal dollar can be understood as the calculation that parents make that an incremental increase in tuition, either at the school their children currently attend or at competing schools, is worth more than say a nicer home, car, or vacation. That is, as tuition increases, parents make a calculation that the added cost is or is not producing an incremental value equal to or greater than the increase in cost relative to other educational options and other purchases. If parents do not perceive the quality of education provided to be of more value than other options, parents will choose those options.

The impact of marginal value calculations made by parents is seen in the typical attrition rate from junior to senior high common in many Christian schools. Many parents conclude that the added cost of four years of Christian schooling is not justified relative to the breadth of programs offered by local high schools.

The reflex response by many school leaders is to assume that the way to increase the marginal value of their schools is to keep tuition low. This is certainly an important element in maintaining value. Another approach, however, is to increase the incremental value of the education provided relative to tuition charged by improving quality, expanding programs, hiring better teachers, and enhancing facilities. In other words, value can be increased by giving parents more for their tuition dollars. The balance between quality and cost produces a perceived value; it is perceived value relative to other educational options and other purchases that determines the willingness of parents to purchase a “Pearly Gates Christian School” education for their children.

Strategic Budgeting for Marginal Value

There are many ways to increase a Christian school’s marginal value: three of the most important are:

  • Hiring superior teachers,

  • Effective integration of technology, and

  • Careful stewardship of existing funds.

To accomplish these goals school leadership should engage in strategic budgeting in contrast to default budgeting. Default budgeting is budgeting based on current realities, existing exigencies, and existing allocations. By contrast, strategic budgeting aligns planned expenditures to strategic initiatives designed to enhance marginal value. Leadership allocates funds based on the school’s strategic plan, not merely on existing spending patterns.

Strategic Budgeting: Personnel

For example, because a school is only as good as its teachers, one of the most powerful ways to increase marginal value is to establish a long-term plan to enhance the school’s ability to recruit, hire, and retain superior teachers by offering competitive salaries and benefits. To accomplish this goal, prayerful, strategic, and sometimes hard decisions have to be made concerning the existing allocation of resources. Are there personnel who need to be let go? Are there curriculum offerings that need to be dropped? Are there programs that need to be eliminated or reduced?

Suppose the school offers a home economics course. The administration may have established this course several decades ago because it met a need at the time. This course is assigned a teacher and allocated resources. However, there are only 30 students enrolled out of a total of 500 high school students. Given cultural changes, marginal value would be increased by eliminating this class and allocating the funds for a media literacy or graphics design course. Such a course would serve a greater number of students and would increase the value parents are receiving for their tuition dollar.

Reevaluating the standard salary scale is another example of strategic budgeting. The basic idea is to create salary ranges designed to differentiate pay based on market supply and demand. Under such a plan there may be different compensation ranges for different classifications of teachers, e.g., for scarce specialty teachers and personnel such as advanced math and science teachers or technology specialists.

The idea of creating differentiated salary ranges whereby certain teacher classifications are paid more than others is counterintuitive for most educators. Educated and trained in a system in which teacher salaries are based on experience and credentials, regardless of competence and market conditions, is deeply ingrained in the psychology of school leadership and in the structure of schooling.

However, to put differentiated pay into a larger context, it is helpful to note the following research findings as reported by the Educational Research Service’s report, Teacher Compensation and Teacher Quality (Goldhaber & Eide, 2003).

Current teacher quality and staffing issues have affected some subject areas more than others. For example, studies have shown that teachers of math and science have some of the highest levels of attrition among all teachers. Additionally, some schools face teacher quality issues with the math and science teachers who do remain in the classroom….

The fact that teacher shortage and teacher quality issues affect math and science especially severely can be explained with the teacher labor market and the single-salary schedule. Lakdawalla (2000) found that the returns to technical skills have outpaced the returns to teaching skills. Teachers with math and science skills are most likely to be able to have high-paying technical jobs as viable career alternatives. This means that the opportunity cost for math and science teachers has grown more than the opportunity cost for all other teachers….

We find that the shortage for math teachers is greater than that for history teachers, because the wages of teachers are inflexible. Thus, schools will have more difficulty hiring math teachers with an adequate level of training and also face greater levels of attrition in the current math teacher labor force….

Goldhaber highlights the severity of the problem of finding and retaining highly qualified math and science teachers for most schools…

This leaves schools with difficult choices and challenges. They could procure and devote unprecedented amounts of money toward teacher compensation [or] differentiate salaries by teacher skills[emphases added]

It is quite likely that schools will have to raise compensation for math and science teachers in order to compete with the private sector and attract individuals with technical expertise in those areas. The above point suggests a need to restructure teacher compensation and move away from the single-salary schedule…and should include concepts such as the supply and demand for particular teacher skills. (pp. 38-52)

When assessing teacher compensation, it must be borne in mind that money is not the primary motivator for teachers. If it were, many would have chosen a different profession. Hiring teachers intrinsically and passionately committed to the ministry of Christian education is critically important to ensuring that teachers are kingdom rather than self focused.

Nevertheless, the “workman is worthy of his hire.” Creating differentiated pay ranges has the benefit of positioning the school to recruit and retain the finest faculty available while not requiring the uniform and universal raising of all salaries. The result is that the school is able to attract advanced science and math teachers while simultaneously avoiding the large tuition increases that would result from adjusting the entire salary scale upward. It also enhances the marginal value of the school by increasing quality and minimizing tuition increases.

Strategic Budgeting: Technology Integration

Leadership can significantly enhance marginal value by enriching the academic program through integrated instructional technology. The key concept is integrated. The vast majority of both ACSI and CSI member schools offer computer classes. Very few integrate the technology into daily instruction.

Technology integration means that technology is an instructional tool, not merely a subject of instruction. Integrated technology is the seamless infusion of technology in both instruction and learning so that technology becomes a ambiguous tool used by both students and teachers. It goes beyond computer labs to the natural incorporation of technology into teaching and learning as naturally as a white board and notebook. Using technology for the sake of using technology is not the objective. The objective is to use technology to enhance teaching and learning when it is the most effective way to teach and to learn. Technology is not the end; it is the means.

The following abridged example of technology integration for a high school class illustrates the concept. Although designed for high school, this lesson could be easily modified for junior high students.

Lesson objective: Students will deepen their understanding of the relationships between social and human capital and the creation of wealth in a first and third world country.

Lesson Content and Assignment:

· The teacher will provide background reading and lectures on social and human capital, biblical concepts of economic justice, fundamental principles of economics, and the impact of educational attainment on the creation of individual and national wealth.

· Students are to use library and Internet-based resources to research economic, demographic, and educational data for both a first and third world country using resources just as the CIA Fact Book, the Library of Congress, the U.S. Census, the World Bank, International Monetary Fund, etc.

· Data is to be collected using an Access database. Students will export the data to an Excel spreadsheet. Graphs are to be created depicting important data. Working with the math department, students will run a simple correlation analysis using Excel or a program such as SPSS.

· Students will use Word to write an eight-page research report. The report is to include embedded Excel charts and graphs. The report is to be in MLA format using Endnote for the citation of references and the creation of the reference section. This written report is to provide a discussion of biblical principles of social justice, a summary of research findings, and conclusions regarding the relationship between social and human capital to the creation of wealth in a first and third world country. Students are then to answer the following question: “What does this mean to me?”

· Students will use PowerPoint to present a five-minute summary of their findings.

Assessment:

· Students will be assessed using both a traditional assessment (test) and an authentic assessment. The authentic assessment is the quality of the research, the quality of the written report, the quality of technology use and integration, and the quality of their presentations. The teacher will use a rubric to evaluate the authentic assessment.

A useful middle school example is Was It Murder? The Death of King Tutankhamun: The Boy King. This lesson can be found at the following Internet site: http://www.pekin.net/pekin108/wash/webquest/.

Unfortunately, there is little evidence that Christian schools are integrating technology in a manner even close to the lessons described above. In a national study designed to assess the current level of technology access and integration, defined as Technology Level, in CSI and ACSI schools, Mosbacker (2005) found that the majority of CSI and ACSI schools are not characterized by the level of technology integration required to prepare students with the 21st century skills needed in an information-rich, global economy.

The majority of the schools are at a relatively low technology level as measured by the CEO STaR Chart definitions. The STaR Chart is one of the most comprehensive categorizations of schools based on their level and use of the technological resources. The CEO Forum’s STaR Chart identifies and defines four school profiles ranging from the school with “Early Technology” to the “Target Technology” school characterized by integrated technology throughout the curriculum. The STaR Chart also matches potential educational outcomes — the potential benefits — to the level of technology and integration in each profile category. Based on technology presence and integration throughout the curriculum, the STaR Chart provides a technology snapshot of a school in each of the profile categories.

Most CSI and ACSI schools provide access to technology, there is little curricular integration.

Consequently, the majority of the schools are at a relatively low technology level with 77% of the schools defined as Low to Mid Technology. Twenty two percent of the schools are classified as High/Advanced Technology schools and only one school is classified as a Target Technology school.

Many parents will immediately perceive an increase in marginal value through the addition of integrated technologies. For this to become a reality, leaders will need to develop strategic budgets that fund the necessary hardware, software, and staff training, the latter being particularly important. Simply adding the funds for technology development without a strategic review of the existing budget may increase total cost unnecessarily. Realizing increases in marginal value will require reassessing current budget allocations and may require eliminating or reducing other expenditures in order to fund technology development without adding significantly to tuition. A combination of strategic budgeting and fundraising for technology purchases can make technology affordable while improving marginal value to parents.

Strategic Budgeting: Strategic Allocations

An important way to increase marginal value is to control cost by the prayerful and careful use of the resources entrusted to our care—stewardship. Jim Collins (2001) provides a poignant example of stewardship from the corporate world.

When we interviewed Ken Iverson, he told us that nearly 100 percent of the success of Nucor was due to its ability to translate its simple concept into disciplined action consistent with the concept. It grew into a $3.5 billion Fortune 500 company with only four layers of management and a corporate staff of fewer than twenty-five people—executive, financial, secretarial, the whole shebang—crammed into a rented office the size of a small dental practice. Cheap veneer furniture adorned the lobby…instead of a corporate dining room, executives hosted visiting dignitaries at Phil’s Diner, a strip mall sandwich shop across the street [emphasis added]. (p. 136)

Twenty-five members of a corporate staff to run a $3.5 billion dollar company is, by any measure, good stewardship! Look around. Has the school incrementally added more and more staff as it has grown? Is it necessary to have such a large staff? Can things be done more efficiently, for example, by utilizing administrative computing system more effectively and through better staff training? One method to assess staffing levels is to compute the total number FTE (full-time equivalent) employees to students. If that ratio is consistently increasing, it may indicate excessive staffing levels.

Being cheap is not equivalent to wise stewardship. Increased value and marginal return on the investment are the marks of wise stewardship. Being “cheap” does not promote excellence nor does it add marginal value. The wise use of resources through the strategic allocation of scarce resources does both. Excellence is promoted by allocating funds to strategic initiatives designed to enhance value and expand programs, e.g., hiring better teachers and/or developing integrated technologies.

Strategic allocation is no more complex than seeking the “biggest bang for the buck.” What will produce the greatest educational return on investment for the dollar spent? The concept of marginal return complements the concepts of marginal utility and marginal value.

Although a financial concept, marginal return, as applied to the present context, can be thought of as the return or impact on the school that is realized for the dollars invested.

For example, if a school has been given an undesignated gift of $50,000, the question is; where will that $50,000 dollars produce the greatest results? Should it be spent on new textbooks? Will buying new computers or science equipment produce a higher educational return for parents than spending the funds for a new bus or designating the funds for financial aid?

It is notoriously difficult to quantify the marginal return in the educational context. Nevertheless, carefully aligning expenditures to a strategic plan will increase the impact (return) for every dollar invested. The problem is that pressing short-term needs or pressure from parents often trumpets the strategic allocation of tuition revenue and financial gifts. Rather than allocating the funds based upon a strategic plan or upon a careful assessment of what will add the most marginal value for parents, many leaders spend the funds to cover short-term needs or to placate the loudest constituency.

Stewardship

If our schools are to survive, much less thrive, we must stop "spreading the peanut butter too thin." We need to think far more strategically. Where should we place our resources? What is the basis for our decision? What programs should we eliminate? What programs should we add? The the marginal value of our schools been stagnant or declining?

These are important questions that we must answer with ruthless honesty.

Technorati Tags: Economics,Marginal Value,Private School,Christian School,Christian School Enrollment,Technology Integration,Staff Pay,Staff Compensation,Teacher Pay,Value,ROI,Excellence,Survive,Thrive

“Tell Me Again, Why are We Doing This?”

By Dr. Barrett Mosbacker

New training course provides inexpensive, flexible professional development that boosts teachers’ enthusiasm for life-on-life influence.

We are Christian educators because in our hearts we know that it changes lives—and can ultimately change the culture. It is in this spirit that I want to alert you to a new professional development program that can reenergize your team and reinvigorate their sense of “why we do what we do.”

This new resource is from Dr. Jeff Myers’ Passing the Baton International (PTBI). In the last three years PTBI has equipped the faculty of 500 Christian schools to rediscover the ancient art of discipleship and help students become world-changing leaders.

PTBI just released its training on DVD with a bevy of teaching resources that make it simple—and inexpensive—to offer a full-bodied professional development program worth two CEUs. You can find out more at www.passingthebaton.org

How Passing the Baton Ignites Teachers’ Enthusiasm for Life-on-Life Influence

PTBI says that its new course “provides dynamic, proven professional development to renew teachers’ sense of joy and equip them to reconnect spiritually with students.”

It does this by showing teachers how to mentor, coach and disciple students in a biblical, natural and fun way—whether their interactions with students are 30 minutes or 30 seconds.

The evidence is impressive. PTBI conducted pre-test/post-test studies of 3,000 participants and found that its training makes a statistically significant difference in teachers’ understanding of and preparation for discipleship, as well as their motivation to become disciplers.

Can Passing the Baton Lead to Long-Term Change in How Teachers View Their Mission?

Renny Scott, Headmaster of Christian Heritage School in Dalton, GA is one of many fans of Passing the Baton. “You could feel the difference in the spiritual atmosphere at the start of the school,” he enthuses.

Does this mean that Passing the Baton is a miracle cure? Myers says it depends of the leader’s commitment to life-on-life influence: “This workshop is only a catalyst, but when an enthusiastic leader implements it, the breakthroughs can be incredible.”

Cynthia Greer is one of those enthusiastic leaders. After guiding her faculty at Westbrook Christian School (Rainbow City, AL) through Passing the Baton, she helped her faculty establish goals and plans that she says have “had dramatic results in the lives of students."

A year after hosting the training for his faculty and staff, Dr. S. L. Sherrill did a spiritual formation audit at North Raleigh Christian Academy and was pleasantly surprised to see “mentoring” show up on students’ radar as one of the things they appreciated about their school.

Paula Moore, Early Childhood Director at Providence Christian School in Cape Coral, FL tells of how one teacher got so excited that she called three meetings to discuss how to turn their school into a more encouraging, uplifting place. Paula says, “I personally have three children in our school and can attest to the huge transformation that has taken place.”

How PTBI’s New DVD Course Can Help You

In the past the Passing the Baton workshop was only available with a live speaker in an inflexible one-day format. It was expensive. With the DVD course you have the flexibility to offer Passing the Baton as a one-day training, a two-day retreat, or as a once-a-week program for 12 weeks. And the price is surprisingly affordable (more on that below).

Terry Broberg, principal of Cascade Christian High School in Puyallup, WA has previewed the course and says, “It’s money well spent for anyone who works with young men and women.”

In fact, pilot schools actually seem to prefer the DVD course over Dr. Myers’ live presentations (no offense, Jeff).

What You Get With the Passing the Baton DVD Course

The new course consists of 12 45-minute lessons, each of which includes a 20-minute video segment and follow-up discussion. A simple facilitators guide makes it easy to use on-the-spot (although, ahem, we would never admit that we didn’t prep for it).

The CDROM includes reminder cards and handsome posters for each session. There’s even an attendance-building guide with skits, brochures and bulletin inserts. Come to think of it, this thing would be a cinch to teach as a church-based Bible study.

The cost for the whole package is an easy-on-the-budget $127. Each teacher needs a “participant kit,” but these are reasonably priced at $20 each and include a 72-page study guide, a copy of Jeff’s hardcover Handoff book and a relay baton.

You can save $30 instantly by using the coupon code “baton” when you order on-line at www.passingthebaton.org. The coupon code is good until midnight April 22.

The bottom line: now you can host the Passing the Baton training at your convenience for just over $20 per person and grant your teachers two CEUs from ACSI. That’s as close to a “no brainer” as I’ve seen for a long time.

For years you’ve piled up kindling. It’s time to light the match.

The need to have a strong godly influence on students won’t wait around until the economy gets better. If you think that Passing the Baton could springboard your faculty toward greater influence, you can check out www.passingthebaton.org. Or you can call 423-570-1000 and talk to Sean Bevier who, as a long-time Christian school dean of students, can answer your questions and coach you in how to help your school become a nerve center for developing the next generation of leaders.

Technorati Tags: Leadership,Staff development

How To Deal Effectively with Conflict and Difficult People

By Dr. Barrett Mosbacker

Dealing with difficult people can be very uncomfortable!  Despite 20 years of experience, my stress level still rises whenever my administrative assistance informs me that: 

Mr. and Mrs. Jones want to see you.  They are upset about .....

One would think that by now I would have learned to be more sanguine but alas, I still feel my gut tighten in anticipation of an unpleasant conversation.

Although I have not yet learned how to reach a “state of nirvana,” I have learned a few things over the years that may be helpful to you.  I offer the following tips with the prayer that you will find them helpful the next time you face that angry email, phone call, or the unscheduled “do you have a minute?”

Conflict Cannot and Should Not Be Avoided

If two godly men like Paul and Barnabas, who ministered and faced persecution together, could not avoid conflict (Acts 15:39-40) then there should be no illusions about our ability to avoid it. Conflict is inevitable.  It is also an integral part of our ministry to students, parents, and staff.

I often tease parents during our Parent Orientation sessions.  When asking for their prayers I quip:

My job is relatively easy--"I only deal with people's children, money, and religion!

Parents laugh at this statement because they quickly realize just how difficult leading a school can be. Most of them would not want the job for any amount of pay!  Upon reflection, they become a bit more empathetic when assessing the school's response to a given situation.

A Little Humor

As illustrated by my quip, humor is a natural and effective way to reduce tension, demonstrate humility, and foster empathy--provided it is used appropriately and in the right context.  Misused or inappropriate humor can do more harm than good. Well timed and thoughtful humor, on the other hand, can relax a tense situation and put it into perspective.  Consider the following non-school examples (source: How to Use Humor to Diffuse Conflict, by Carla Rieger).

Time Deadline

Our manager was pushing the IT technician to fix a huge computer breakdown in under half a day. The technician was getting frustrated at the unreasonable request, but rather than push back with resistance, he said, "Actually, I only need two hours. The other two I'll be using to cure world hunger." They both laughed and the manager mellowed out.

Smaller Budget

A client kept returning our budget proposal saying it needed to be smaller. No matter how much trimming we did, the client kept pushing for "Smaller, smaller!" I finally took the proposal to a copier and had it reduced to two inches in size. I sent it to the client and said, "This is about as small as I can make it. Tell me what you think." He called me saying it got a huge laugh in his office and that he would now accept the proposal as soon as he could find his magnifying glass.

Again, be careful.  Humor can be very effective but it can backfire if it is poorly timed or inappropriate.

To make an apt answer is a joy to a man, and a word in season, how good it is! (Pro 15:23)

To Disciple and to be Discipled

When I know that I am about to be confronted with an angry or upset parent, or when confronted unexpectedly, I remind myself that every conflict "is an opportunity to disciple or to be discipled."  The objective is not to avoid conflict, it is not to deny that there is a problem, and it is not merely to "tolerate" the other person or the meeting.  Instead, conflict is a providentially appointed opportunity to disciple and minister to others or to be discipled by others (Rom. 8:28). 

When dealing with someone who is upset, don't ask yourself "how can I avoid this situation or how can I get through it as quickly and painlessly as possible."  Instead, ask yourself this,

How can the Lord use me in this situation to minister to Mr. and Mrs. Jones and how can the Lord use upset Mr. and Mrs. Jones to instruct me or to make the school better?

You will be surprised how much easier it is to deal with difficult situations and people when you adopt this biblical attitude.  I remind myself of the following verses when facing a difficult situation:

Iron sharpens iron, and one man sharpens another. (Proverbs 27:17)

Where there is no guidance, a people falls, but in an abundance of counselors there is safety. (Proverbs 11:14)

Better is open rebuke than hidden love. Faithful are the wounds of a friend; profuse are the kisses of an enemy. (Pro 27:5-6)

The upset parent or staff member can be our instructors!  Only pride would keep us from freely acknowledging our need for correction--even if not given in an appropriate manner.

Humility

Relax!  You and I have clay feet.  We make mistakes.  We sin.  Unlike our teenage children, we don't know everything. 

We don't have to pretend otherwise to be effective leaders. In fact, acknowledging our frailties reflects genuine humility, fosters listening, reduces defensiveness, and in general reduces tension.  It also puts us in a state of mind to learn from the situation while fostering respect for those who are upset. 

Admit mistakes.  Do not be defensive.  Own the poor decisions.  Doing so models Christian character, is instructive to those who are upset, and leads to the development of stronger schools.

Pride goes before destruction, and a haughty spirit before a fall. (Pro 16:18)

Listen!!

Know this, my beloved brothers: let every person be quick to hear, slow to speak, slow to anger. (James 1:19)

This verse reminds me of Steven Covey's statement that one of the Seven Habits of Highly Successful People is that they seek first to understand and then to be understood.  In our pride or defensiveness we often seek to justify more than we seek to understand. We want to defend more than we want to learn.  This attitude is both wrong and counter-productive.

Even if the other person is out of line or just plain wrong, we can often learn something of value from the confrontation.  This requires that we talk less and listen more

Sometimes people just need to vent.  Have you ever been in a meeting where the other party keeps repeating the same grievance over and over?  You got it the first time or certainly by the second rendition but they keep going? 

Take a deep breath (quietly!), be patient, and give them ample time.  Doing so shows respect, gives them time to vent, and may reveal something important to learn.

Speak the Truth--In Love

Humility does not mean that we ignore sin or false accusations.  It is sinful to ignore the truth in order to avoid conflict.  Sometimes we need to confront the parent or the employee with their sinful behavior.  For example, the dad who is acting inappropriately during an athletic event, the teacher who responded disrespectfully to a student, or the parent who was verbally abusive to a teacher must be confronted and corrected.  Ignoring sinful behavior in the school corrupts the school's culture.

HOW we speak the truth, however, is extremely important.  We should be clear and candid but gracious even if we have to confront the sinful behavior of others. 

Rather, speaking the truth in love, we are to grow up in every way into him who is the head, into Christ. (Eph. 4:15)

A soft answer turns away wrath, but a harsh word stirs up anger. (Pro 15:1)

The wise of heart is called discerning, and sweetness of speech increases persuasiveness. (Pro 16:21)

Turn the Other Cheek, Go the Extra Mile

Remember, LIFE AND MINISTRY ARE NOT ABOUT US!  When we remember that we are to "be living sacrifices" (Rom. 12:1-2) it is easier not to take personal offense when dealing with conflict.  Every action we take and every response we give, or don't give, reflects upon God's glory, His kingdom, the testimony of the Gospel, the reputation of our schools, and our leadership. 

When dealing with angry or unreasonable people, it is helpful to remember Jesus' instruction:

And if anyone forces you to go one mile, go with him two miles. Give to the one who begs from you, and do not refuse the one who would borrow from you. "You have heard that it was said, 'You shall love your neighbor and hate your enemy.' But I say to you, Love your enemies and pray for those who persecute you, so that you may be sons of your Father who is in heaven. For he makes his sun rise on the evil and on the good, and sends rain on the just and on the unjust. For if you love those who love you, what reward do you have? Do not even the tax collectors do the same? And if you greet only your brothers, what more are you doing than others? Do not even the Gentiles do the same? You therefore must be perfect, as your heavenly Father is perfect. (Mat 5:41-48)

We can demonstrate going the extra mile in our schools with a strong bias for "yes."  In other words, unless the request violates an important policy or foundational principle our bias should be to say yes.  While it is not always possible to agree, it is possible to agree to requests more often than we like to admit. 

One of the keys to saying "yes" is to avoid the "convenience" trap.  That is, if we are not vigilant we can too quickly say no because saying yes would require sacrifice and inconvenience.  Remember, sacrificial service not convenience, is Christ's example for our lives and ministries.

Take a moment to reflect on the following verses.

But when Herod's birthday came, the daughter of Herodias danced before the company and pleased Herod, so that he promised with an oath to give her whatever she might ask. Prompted by her mother, she said, "Give me the head of John the Baptist here on a platter." And the king was sorry, but because of his oaths and his guests he commanded it to be given. He sent and had John beheaded in the prison, and his head was brought on a platter and given to the girl, and she brought it to her mother.

And his disciples came and took the body and buried it, and they went and told Jesus. Now when Jesus heard this, he withdrew from there in a boat to a desolate place by himself. But when the crowds heard it, they followed him on foot from the towns.

When he went ashore he saw a great crowd, and he had compassion on them and healed their sick. Now when it was evening, the disciples came to him and said, "This is a desolate place, and the day is now over; send the crowds away to go into the villages and buy food for themselves." But Jesus said, "They need not go away; you give them something to eat." (Mat 14:6-16)

Note several things:

1) Jesus has just been told about the beheading of John the Baptist.  His natural human response upon hearing this terrible news is that he sought solitude, perhaps a quiet place to grieve the loss. 

2) Jesus is inconvenienced.  The inconsiderate and insensitive crowd follows Jesus--demanding more of his time and energy--notwithstanding his own desire for solitude. 

3) Jesus does not feel sorry for himself, he does not ignore the needs of those around them, and he does not complain--instead--he gives of himself yet again in order to serve them.  Rather than feeling sorry for himself he has compassion on them!

Responding versus Reacting

 Stop!  Pray! Think!  When confronted by an upset parent or employee, when reading a brusque or mean-spirited email, or when listening to an angry diatribe on the phone, do not immediately react.  Wait.  An immediate  emotionally driven response does not reflect the Fruit of the Spirit and will be counter-productive.

Rather than responding immediately take a moment to say a silent prayer.  Then reflect on the issue before responding to it. 

For example, I will often compose a response to an email and then set it aside for several hours or for a day.  Inevitably I find myself revising the email being careful with the words I choose to ensure that my response is not emotional, is clear and gracious, and deals with the facts, not the emotions surrounding the issue.

I often employ Paul’s “sandwich” style as found in  his Epistles.  You are probably familiar with his style.  He starts out with a compliment or praise, moves to instruction/correction, and closes with praise or positive acknowledgment.  Here is an example from I Corinthians.

Opening:

Grace to you and peace from God our Father and the Lord Jesus Christ. I give thanks to my God always for you because of the grace of God that was given you in Christ Jesus, that in every way you were enriched in him in all speech and all knowledge-- even as the testimony about Christ was confirmed among you--(1Co 1:3-6) …

Instruction/Correction:

… But I, brothers, could not address you as spiritual people, but as people of the flesh, as infants in Christ … (1Co 3:1) …

Closing:

… The grace of the Lord Jesus be with you. My love be with you all in Christ Jesus. Amen. (1Co 16:23-24)

Follow-up

Do not ignore the matter!  It will not go away.  Whatever the issue—address it.  Dr. Kynerd, our current Chancellor and former Superintendent, has given me very wise advice.  He counsels, “Under promise and over deliver.”  Reflect on the benefits of this statement for a moment.  What are the potential benefits if we under promise, over deliver, and always follow-up?  Conversely, what are the consequences if we over promise and under deliver?

Fruit of the Spirit

But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, self-control; against such things there is no law. (Gal 5:22-23)

When dealing with conflict, ask yourself the following questions:

  • How will my response reflect love?

  • How can I find joy in this situation for myself and for the one who is upset? (“count it all joy, my brothers, when you meet trials of various kinds, for you know that the testing of your faith produces steadfastness. Jas 1:2-3)

  • How can I show kindness EVEN if I am being “abused”?

  • What good deed/work can I perform in this situation?

  • How can I use this situation to demonstrate faithfulness to my Lord, to my calling and to my students, parents, and staff?

  • How am I reflecting gentleness in my response as I seek to “speak the truth in love?”

  • Am I demonstrating self-control or am I reacting?

Keeping Authorities Informed

With the exception of gifts, people do not like surprises!  If you are dealing with an issue that is likely to come to the attention of a board member, the pastor, or others in positions of authority—inform them in advance of the situation.

I routinely give my board chairman and/or the pastors a “heads-up” on situations that may percolate.  Doing so is a courtesy to them so that they are not caught off guard.  It also fosters trust and gives you the opportunity to seek advice.  There is NO DOWNSIDE to this proactive communication!

Likewise, if there is bad news share it with the school board forthrightly.  Don’t sweep things under the rug, don’t pretend everything is fine if they aren’t.  You owe it to your board and others to keep them fully informed of the good, the bad, and the ugly.

Making the Hard but Necessary Decisions

Sometimes an effective response may be require a parting of the way.  For example, an employee may have to be dismissed or a parent may have to be told that the school can no longer serve him or her.  This should be a last resort measure but it may be necessary. 

Over the years I have had to make the unpleasant decision to terminate an employee or to tell a parent that his behavior is such that the school can no longer effectively serve his family.

Such decisions should only be made after much prayer, hard work, and longsuffering.  The highest levels of integrity must be maintained.  But failure to make these hard decisions is a failure of leadership. 

 When you make these hard decisions remember that you do not have the liberty of defending yourself to others.  With the exception of those with authority over us, we must not share information regarding the circumstances of our decision with others in order to justify ourselves.  We also do not have the liberty of gossiping (sharing something that is true is still gossip!).  The Scriptures are clear—“Love covers a multitude of sins.”  This does not mean that sin is swept under the rug—it means that we protect the reputations of our protagonists even if doing so causes others to question our leadership and decisions.  Again, this is NOT about us.

In Summary

  • Conflict cannot and should not be avoided

  • Use humor to diffuse anger

  • See conflict as an opportunity to disciple and/or to be discipled

  • Be humble

  • Listen

  • Speak the truth in love

  • Turn the other cheek, go the extra mile

  • Respond—don’t react

  • Follow-up

  • Demonstrate the Fruit of the Spirit

  • Keep the appropriate authorities informed

  • Make the hard decisions

Leading Your School In Uncertain Economic Times: Practical Suggestions

[Selloff]

By Dr. Barrett Mosbacker

Many experts predict that we are headed for a recession. A recession in and of itself is not particularly worrisome. Like breathing, expansions and retractions in the economy are normal and keep the economy healthy and vibrant over the long-term.

What is of concern is that this recession may be deep and long. According to the Wall Street Journal:

The bailout plan was needed but more needs to be done to fix things, and we're not even sure a rate cut will be enough," a trader at GFT Global Markets says. To many Wall Street veterans, a painful, long recession unlike anything the U.S. has suffered in decades seems increasingly likely. (WSJ: Today's Markets, Oct. 6, 2008)

Given the turmoil on Wall Street and words like "crisis", "recession", "bank failure" and "depression" circulating in the media, it is not surprising that consumers have dramatically cut back on spending, The New York Times reports that:

[Big Discounts Fail to Lure Shoppers]

Cowed by the financial crisis, American consumers are pulling back on their spending, all but guaranteeing that the economic situation will get worse before it gets better ... But in recent weeks, as the financial crisis reverberated from Wall Street to Washington, consumers appear to have cut back sharply ... Recent figures from companies, and interviews across the country, show that automobile sales are plummeting, airline traffic is dropping, restaurant chains are struggling to fill tables, customers are sparse in stores. Graph from the WSJ Business Section, Oct. 6, 2008-click on the graph to go to the article.

Whether the predictions of gloom and doom come true or not, it seems clear that we are in an extended economic slowdown, which may affect many of our schools. As school leaders, it is our responsibility to assess the situation and then to provide prayerful, faithful, and steady leadership.

My good friend Zach Clark, Westminster Christian School (St. Louis), put it this way:

  1. We should have an attitude of gratefulness for the strengths we have as a Christian school like increased enrollment and strong budgets, freedom to make changes, talented staff, etc.

  2. Be steady during this time when everyone is looking for a reaction. Be realistic but confident in our ability to act.

  3. Be sure that our focus is on keeping our attitudes positive, and encourage each other to stir each other up to love and good deeds.

  4. Look for opportunities to be effective and efficient NOW.

  5. Become an expert in engaging and developing others, especially volunteers to improve our stewardship of resources and human resources.

  6. This is an opportunity to turn people’s focus to the substance of our work. To not only allow, but also enable others to determine the value of a Christian education.

  7. Wait and watch what the Lord will do, trusting in His faithfulness.

Preparing Our Students and Our Schools

So how do we prepare our schools for economic turndown, or even a possible prolonged recession? The role of the leader is not to react but to respond prayerfully and strategically. If the economy spirals into a long recession it will affect our families and in turn, our schools.

I offer the following series of possible contingent responses for your prayerful consideration if, as seems inevitable, there is a sharp economic downturn. Obviously, every school and local market is different, but perhaps one of these suggestions will be helpful.

1. Pray faithfully for your families and for your school ministry. As I indicated in a previous post, I do not encourage prayer because it is the expected thing to say or because it is the politically correct preamble to a real solution. I say pray because in the final analysis it is the Lord who grants wisdom and who will provide for our needs. Remember, your school ministry is the Lord's!

2. I refer you to my article Economic Crisis, Globalization, our Students, and our Mission (Era of U.S. financial dominance at an end: Germany) on possible ways to prepare your students for an economic downturn.

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3. As much as possible, move toward zero-based budgeting or at least look at your budget from that perspective. Investopedia defines zero-based budgeting is "a method of budgeting in which all expenses must be justified for each new period. Zero-based budgeting starts from a "zero base" and every function within an organization is analyzed for its needs and costs."

This contrasts from the usual method of simply adding a percentage increase to existing budget categories or departments. This requires a strategic approach to school leadership. For more information, see my previous post: Are You Spread Too Thin? How to Thrive and Not Merely Survive as a Christian School.

4. Smaller schools need to assess the number of students per class to ensure that each class is at break-even on a contiguous basis. Depending on the school's expenses and tuition levels, break-even is usually 16-18 students/full-time teacher. If you have classes that are not at break-even you have built financial losses into the school's budget, which is never a good practice but is particularly problematic in during an economic downturn.

If you are losing money in any class consider how you can consolidate classes. For example, if you have two third grade classes, both of which are not at break-even, consider combining them and then hiring a full-time teacher and a full-time academic aide (and laying off the other teacher or making him/her the academic aide but at a lower salary (I know this is hard, but it may be the right thing to do).

Doing so will permit a larger financially viable class without sacrificing academic quality while reducing cost IF the teacher and academic aide are experienced and very effective. Obviously, this could present some PR issues so great prudence must be exercised. But if you have classes of say 13 each, combining them into a single class of 26 with a teacher and academic aide will cut cost without negatively affecting academic quality.

5. Increase financial aid. This is, of course, easier said than done, but increasing financial aid may be essential. There are several ways to increase financial aid; 1) allocate/earmark a certain dollar amount from tuition specifically for financial aid. For example, $50/student x's 300 students produces $15,000 in additional financial aid. 2) Approach parents with financial resources to contribute specifically to the financial aid fund. 3) If your school is a church ministry, ask the church in contribute (or increase contributions) for financial aid.

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6. Stay on top of your accounts receivables. This is one of those areas that is hard but ESSENTIAL. Do not allow parents to keep their children in the school if they are not keeping their accounts current. I would not, however, dismiss a student mid-year if avoidable as this can be harmful to the student. However, re-enrollment should not be extended unless and until accounts are current. If the family has a history of slow payment, require at least a half-year of paid tuition before permitting re-enrollment.

Be patient, understanding, and creative in working with parents. "Do unto them as you would have them do to you." This does not mean that you are obligated to provide them a free education. You have no ethical obligation to do so. Doing so jeopardizes the long-term viability of your school (which is poor stewardship) and is unethical because tuition paying parents are subsidizing the non-paying parents. Schools are not banks.

7. Think of ways to expand your market. For example, consider running a bus to "outlying" neighborhoods to increase enrollment. Keep in mind that you need parents with the financial means to pay tuition so target neighborhoods accordingly.

8. Work on your retention rates! It is far easier to keep students than to recruit new ones. The key to retention is value, which is a function of price and quality.

Remember, if your community (market place) is blessed with a large number of high quality public and private schools, parents have a smorgasbord of quality educational options.

If parents perceive the local public schools to be safe, high quality learning environments, they are more likely to consider enrollment in the Christian school to be a discretionary “luxury” purchase. THIS IS PARTICULARLY TRUE DURING AN ECONOMIC DOWNTURN!

Only the most diehard adherents to a Christian philosophy of education will consider enrollment in the Christian school a necessity. We can make all of the theological and philosophical arguments about why Christian parents should have their children in a Christian school but this will affect the decision-making of only a small group of Christian parents.

The Archdiocese of Chicago provides a compelling example of this principle. Faced with declining enrollments and a school deficit of $20 million, the Archdiocese commissioned a study to determine how to boost school enrollment. Boffetti (n.d.) reports that researchers discovered that:

Struggling schools, at the very least, needed to fill every available seat with tuition-paying students. Surprisingly, many inner-city parents, both Catholic and non-Catholic alike, did not know that Catholic education would only cost them $1,000 a year, with the diocese picking up the rest of the tab. When they learned the facts, many said they would eagerly pay to get their children out of the awful and dangerous public schools they were in.

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Suburban parents were more sanguine. Parents who believed in the importance of Catholic education already sent their children to Catholic schools. The rest of the parents did not think it would be worth the added expense because they felt that their suburban public school system was at least equal to, if not better than, the Catholic schools in terms of academics and amenities [emphasis added]. In other words, the “Catholic” in Catholic education was not worth an extra $1,000 per year to them. (pp. 7-8)

Increase the value of your school by improving quality (teachers are most important here), adding high-impact courses/programs, leveraging technology, reducing costs, and moderating tuition increases.

9. Consider merging with other Christian schools. This poses theological and philosophical challenges. However, merging Christian schools can reflect very wise stewardship through economies of scale, the ability to pay higher salaries, cutting costs, consolidating programs, and building larger fine-arts and sports programs, to name a few. Unless there are mutually exclusive theological and philosophical principles at stake, it makes little sense to have several small, struggling schools within a few miles of each other, particularly in a harsh economic environment.

Before considering a merger, keep the following in mind:

  • You may need to create a transportation system. Convenience and cost (given current gas prices) are two high values for parents. If one school merges with another, one school will lose some students. This loss can be reduced by providing a transportation service for parents whose school closed.

  • Emphasize the advantages the merger will create for students.

  • Differences in preferences can be overcome and the schools can merge. However, fundamentally incompatible differences in theology or philosophy cannot and should not be compromised (e.g. a protestant school combining with a catholic school would reflect an unbiblical compromise, or the proposed merger of a fundamentalist school with a school committed to a reformed theology would be inherently incompatible theologically, culturally, and practically). Be careful to distinguish between policy and pedagogical preferences and fundamental theological differences. They are not the same but are often confused. The challenge is to determine what is preference versus what are genuine theological and philosophical differences and core tenets.

  • One school must take over the other--a house divided cannot stand. One school board and administration must be taken over by the other. Seldom should board members or administrators be absorbed into the new school. More often than not this will be a recipe for conflict and failure. However, the personnel (support staff and teachers) of the school that is being merged/absorbed by another should be carefully interviewed and given priority for hiring provided they meet the absorbing school's standards. This is fair and just but the absorbing school is not ethically obligated to hire the staff of the merged school. Likewise, where there are redundancies in staff resulting from the merger, and there will be, only the best staff of either school should be retained. This seems harsh, I know, especially for Christian leaders. However, as leaders it is our responsibility to staff our schools with the best available personnel, which may mean in a merger that some staff from either school may be let go. If so, generous and fair severance packages should be provided and good staff who are laid off due to redundancies should be rehired if positions become available.

  • Pride must be crucified! There is great pride of "ownership" by the leadership and founders of any organization, including Christian schools. However, our schools belong to the Lord--not to us! It is His glory and His kingdom that matters--not the sweat equity that we have invested in the schools we lead. Since the schools we lead belong to the Lord there should be no pride of "ownership" and no shame if one school must be merged with another. The merger may simply reflect faithfulness and wise stewardship for God's glory and the advancement of His kingdom. Pride should never prevent two weak struggling schools from combining if doing so ultimately benefits students by creating a stronger and more stable Christian school.

10. If you are a Covenantal school (a school that only enrolls children born to at least one confessing parent (1 Cor. 7:14), consider enrolling the children of non-believers. If the school's founding charter or theology/philosophy is covenantal, this will be controversial for leadership and for some parents. More so if your school is sponsored by a church, in which case approval by church leadership will probably be required.

I started out in Christian education as an ardent advocate for the covenantal model of Christian schooling but I have modified my position based upon theological considerations and personal experience (I have been founder and head of a covenantal school (Covenant Day School) and head of two non-covenantal schools, including my current school, Briarwood Christian School.

Great prudence and much prayer must accompany any discussion of this decision. The goal is to clearly discern the Lord's will in this matter. He has called some school ministries to serve only the Covenant community. Other school leaders and churches believe the Lord has called them to minister to BOTH the believing and non-believing communities. It could be that the Lord will direct you to change your ministry focus. Only prayer, study of God's word, and wise counsel will help you discern His will in this critically important matter.

Here are some things to consider as you prayerfully ponder this possibility.

(NOTE: This blog article is already too long so I cannot go into all of the details of why I suggest this possibility. If you have questions please contact me directly and I will be happy to speak with you.)

  • I believe the decision as to whether the school is Covenantal or non-covenantal is a matter of Christian liberty. There is room for disagreement here based on the leadership's sense of God's calling, but I believe either model can be biblical, can advance the kingdom, and can glorify our Lord.

  • I have been surprised to find that when a school is well-run with good leadership that there are no more problems in the non-covenantal school than in the covenantal school. This was counter intuitive to me until I gave this more thought. The short version of my thinking is this: non-believing parents who choose to send their children to a Christian school tend, by common grace, to share the same high standards for external behavior and academic achievement as many Christians (provided the school does not have a reputation as a reform [small r] school for troubled students). I find many Christians, on the other hand, to be antinomians (at least when it comes to their children) who, when confronted with a disciplinary matter, respond "I thought this was a Christian school--where is the grace!" Translation, grace means "no or only mild discipline, at least for my children."

  • The admissions process is essential for ensuring a healthy school culture. I have found that having a "pooled" admissions process for grades 7-12, in which NEW prospective students are enrolled ONLY after they have interviewed with an admissions committee, is a very effective way to protect the school because only students who are deemed as good fits are enrolled. Frankly, sometimes the children of non-believers can be better fits then the children of some believers.

  • The school must have strong caring school leaders who wisely and consistently enforce policies. When this is the case, I have found that enrolling the children of non-believes creates no more problems than those found in covenantal schools. On the other hand, when the school does not have good policies or when leadership fails to wisely and consistently enforce them, there will be problems resulting in an unhealthy school culture in both covenantal and non-covenantal schools.

  • As a practical matter, the non-covenantal model greatly expands the school's marketplace. This has several advantages including larger enrollments and stronger finances. Under wise leadership, this translates into higher teacher salaries, improved instruction, expanded and higher quality programs, higher retention rates, and financial stability. This in and of itself is NOT sufficient reason to move from a covenantal to a non-covenantal model but if school/church leadership believe that either model, when done properly, can be biblical and that the Lord is leading them in that direction, then this model offers significant practical and financial advantages.

We may be facing difficult years ahead. Now is the time to prayerfully plan ahead. How are you going to position your school to not only survive, but thrive in uncertain times?

One of my favorite verses refers to King David's leadership:

For David, after he had served the purpose of God in his own generation... (Act 13:36, ESV)

Lighthouse

We are called to serve the purpose of God in our generation, which includes providing godly, biblically informed, steady, and strong leadership for our schools during times of uncertainty. May the Lord grant us the grace to be beacons of light and steadfastness for our brothers and sisters and before a frantic and watching world.

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Economic Crisis, Globalization, our Students, and our Mission (Era of U.S. financial dominance at an end: Germany)

In view of the current financial crisis surrounding the U.S. economy, I sent the following email to my staff. I am sharing this with you in the hope that you may find it of some small value to you or your staff.

By Dr. Barrett Mosbacker

___________________________

September 25, 2008

Dear Staff:

As you know, over the last several years, I have made a point of emphasizing the new realities of the global economy, its impact on our students, and what this means for our teaching and our academic standards. I would encourage you to take a minute to read the Reuters’ article at the end of this email even if economics and finance are not your “thing.”

I am obviously not an economist so I cannot assess the accuracy of every assertion in this article. What seems clear are the following:

1. The world our students are inheriting is vastly different than the world we have known

2. As was noted in the movie 2 Million Minutes, the U.S. no longer enjoys the economic monopoly that was ours after WWII

3. International competition in all sectors of society is increasing rapidly with the rest of the world catching up and poised to surpass the U.S.

4. All of the above adds up to greater economic uncertainly for our students

The question is, what does this mean for us and our students? I would like to suggest the following:

1. We need to remind our students that we are responsible for our decisions but God is sovereign so anxiety is not an appropriate response. Prayer, humility, trust, and obedience are the appropriate response to this or any crisis.

2. We must continue to enhance our ability to give our students a thoughtful, intelligent biblical worldview. Simplistic responses to complex scientific, social, moral, political, and economic issues will not prepare our students to be salt and light in this world. I am reminded of Dr. Machen’s insightful observation:

The missionary movement is the great religious movement of our day. Now it is perfectly true that men must be brought to Christ one by one. There are no laborsaving devices in evangelism. It is all hard work. And yet it would be a great mistake to suppose that all men are equally well prepared to receive the gospel. It is true that the decisive thing is the regenerative power of God. That can overcome all lack of preparation, and the absence of that makes even the best preparation useless. But as a matter of fact God usually exerts that power in connection with certain prior conditions of the human mind, and it should be ours to create, so far as we can, with the help of God, those favorable conditions for the reception of the gospel. False ideas are the greatest obstacles to the reception of the gospel. We may preach with all the fervor of a reformer and yet succeed only in winning a straggler here and there, if we permit the whole collective thought of the nation or of the world to be controlled by ideas which, by the resistless force of logic, prevent Christianity from being regarded as anything more than a harmless delusion. Under such circumstances, what God desires us to do is to destroy the obstacle at its root. Many would have the seminaries combat error by attacking it as it is taught by its popular exponents. Instead of that they confuse their students with a lot of German names unknown outside the walls of the universities. That method of procedure is based simply upon a profound belief in the pervasiveness of ideas. What is today a matter of academic speculation begins tomorrow to move armies and pull down empires. In that second stage, it has gone too far to be combated; the time to stop it was when it was still a matter of impassioned debate. So as Christians we should try to mould the thought of the world in such a way as to make the acceptance of Christianity something more than a logical absurdity …

Furthermore, the field of Christianity is the world. The Christian cannot be satisfied so long as any human activity is either opposed to Christianity or out of all connection with Christianity. Christianity must pervade not merely all nations, but also all of human thought. The Christian, therefore, cannot be indifferent to any branch of earnest human endeavor. It must all be brought into some relation to the gospel. It must be studied either in order to be demonstrated as false, or else in order to be made useful in advancing the Kingdom of God. The Kingdom must be advanced not merely extensive but also intensively. The Church must seek to conquer not merely every man for Christ, but also the whole of man. Machen, J. G. (1987). Education, Christianity, and the State. Jefferson, MA: The Trinity Foundation., pg. 50

3. We need to teach our students that the violation of God’s law leads to temporal and eternal loss. Although there are many interrelated causes for the current economic turmoil, it seems clear that materialism and greed are major contributing factors.

On the subject of materialism, did you realize that one of the major sins of Sodom was materialism and failure to care for the less fortunate? I believe this is a sin on Wall Street and Main Street (To whom much is given, much is required).

Eze 16:49-50 Behold, this was the guilt of your sister Sodom: she and her daughters had pride, excess of food, and prosperous ease, but did not aid the poor and needy. (50) They were haughty and did an abomination before me. So I removed them, when I saw it.

4. Our students need to be made to understand that the opportunities and relative prosperity of their parents may be much harder to realize in their lives.

5. There will likely be little job security for most.

6. Working hard and learning are not optional. They face global competition for university entrance and jobs and must prepare themselves if they are going to care for themselves and their families and have resources to share with the less fortunate.

7. We must teach our students to think and HOW to learn. Although this can be a cliché, our students will have to be life-long learners.

8. Our teaching must be active and engaging. Students need to master information/skills but they also must learn how to assess, analyze, synthesize, and present information. They have to be problem solvers, not just good test takers.

9. We will continue to develop our understanding and application of 21st century skills in our classrooms.

Please join me in praying that the Lord will:

· Use current events to spark a reformation in our country.

· Enable us to use current events as an instructional opportunity to develop our students’ sense of justice, charity, and a deeper understanding of economics and other disciplines from a biblical perspective.

· Be particularly merciful to the poor who suffer disproportionately during economic downturns.

Thank you for your commitment to excellence in Christian education—the Lord is using you to impact many lives! Barrett Mosbacker

Technorati Tags: Economics,globalization,Wall Street,Greed,Materialism,Excellence,Worldview

Doing A Great Job on the Wrong Things?

By: Scott Mayo

I had the distinct pleasure of reading Dr. Donovan Graham’s Teaching Redemptively: Bringing Grace and Truth Into Your Classroom in manuscript form during my Master’s program at Covenant College. It was subsequently published by Purposeful Design and is now a required reading for ACSI teacher certification. By definition, then, it is getting a wide reading in Christian school circles. That being said, I am having a hard time believing that there hasn’t been a great outcry, in that I found it to be a very troubling book on several fronts. His central premise is that the Gospel, the central element of the Christian Faith, does not permeate our schools in a manner commensurate with our profession of its importance. Sadly, our Christian schools seem to rival our secular counterparts in the area of focusing on the temporal, superficial, and measurable. In fact, because we have great kids and wonderful teachers, we tend to produce even better results, albeit results measured on the same secular yardstick.

What to do then? Well, I asked Dr. Graham that very question over lunch one day in the cafeteria. His good-natured response was that the working out of his thesis was “our job” as Christian school administrators and teachers. That answer was more profound than I originally understood. The outworking of the Gospel into daily life, including school life, does not lend itself to a recipe-like approach. The seasoning of grace will produce as many flavors as it finds sinful, hurting, difficult situations. Once I began to grasp that I didn’t have to figure out how to bring grace and truth into every classroom in every school, that freed me up to start to discern how to bring the Gospel to bear on our little school with our unique set of dreams and aspirations hindered and clouded by the site specific effects of the Fall.

Initial implementation began in the conventional way; we read the book as a faculty and then discussed sections of it throughout the year during in-services. The content of those discussions varied widely, but the structure stayed very consistent. We were always finding ourselves at “Yes, but…” moments. The “yes” was in reference to the claims of the Gospel and the necessity for all our actions to be guided and covered by grace. The “but” was the pragmatic, mundane reason why we couldn’t accommodate the Gospel in a particular school situation. Instead of acting as a conjunction, we had turned the “but” into an eraser, effectively eviscerating our “yes” to the Gospel of any real meaning. It was evident that we had good intentions, a great desire to make positive changes, and a long way to go!

We are now completing our second year of school-wide attempts to move from a place where our students derive their worth from their performance and instead find it in Christ. This has involved changes in content and process. We still teach, test, discipline, perform service projects, and field athletic teams. It’s just that we are striving to have God’s grace make a difference in each of those elements of school life. Those efforts have not always been understood, especially by the parents. We’ve been accused of giving our students a license to sin (behaviorally) and fail (academically). While not claiming to be infallible in our efforts, it is noteworthy that we had never been accused of granting license before. As Paul made clear in Romans 6:1, grace will always be misunderstood by those who measure ultimate worth and merit by performance (especially outwardly visible performance). Interestingly enough, most of the consternation was not voiced by parents concerning their own students, but was centered on how our actions with other students was somehow not “fair” to their students. During those conversations, Christ’s parable of the workers in the vineyard from Matthew 20 always echoed in my mind. It’s easy to want grace for ourselves. It’s also easy to resent grace when other receive it.

We truly believe that the image of God in our students coupled with the power of God’s grace can be used to roll back the effects of the Fall in a way unattainable by behavioristic, manipulative methods, methods that often seem to produce desirable results in the short term. In the face of all the difficulties, we are still convinced of and committed to the ideas delineated in Teaching Redemptively. To continue to make this the reality at our school, several things working together are needed. First, we must model this as well as teach it. So many times schools try to plant something at the classroom level that is choked out by the overall school atmosphere. For instance, as an administrator it makes no sense for me to expect the faculty to discipline in a relational way while I treat the teachers bureaucratically. Next, we need to continue to research, instruct, and experiment. While grace-based instruction should be situational and should never be enacted mechanically from a checklist, that certainly doesn’t mean we can’t learn great things from other schools. For instance, in Dr. Gene Frost’s Learning from the Best: Growing Greatness in the Christian School, his chapter describing the approach to discipline enacted by Lutheran High School North in Macomb, Michigan was both inspiring and useful. So much of what they are attempting to do in moving from Law to Grace is transferable in essence to any school.

Finally, as leaders we must constantly paint the big picture for those on the front lines. Sometimes that takes the form of visionary speeches. At other times, we just need to take the small, teachable moments to show how a philosophy can inform practice. Recently, I began our morning meeting by reading Luke 14:12-14 aloud. This passage is where Jesus instructs those giving a feast to invite the poor, the crippled, and the blind, i.e. those who couldn’t pay them back. I then distributed an assignment. The teachers were to reread the passage. Then, to drive home the point, I required a few written paragraphs within a week reflecting on how this story applied to their classrooms. The twist was that they had to name names in the reflection. I wanted them to realize how easy it is to reward those who are rewarding but to only tolerate those who aren’t. It’s an even greater leap to love those students who are needy in an academic or behavioral sense. It’s easy to admit that in general. It can be painful to admit that when there is a face attached.

The results were wonderful. In their written responses, the teachers were very honest about how theory and practice diverge on a daily basis. When they would mention Little Johnny by name, describe how they normally reacted to him, and then record how he should be the object of their love especially because he had less to “offer” them compared to his peers, it was evident that the desire to be gracious was making a tangible difference. For closure, I read aloud excerpts of the reflections in our morning meeting the following week. That was helpful in that various teachers identified varying ways in which teaching particular students exhibited that lack of inherent reward along with heartfelt regret for not pursuing more diligently those same students in love. If nothing else, we intentionally took time to examine our practice in light of the Gospel. While no one-shot panacea, I do believe exercises like this can aid in the process of changing the culture of a school.

Re-Defining Best Practices: A Disciplined Approach to Christian School Development

By Zach Clark, Director of Advancement at Westminster Christian Academy, St. Louis, MO

The latter half of my childhood, I lived in Arkansas, half a mile from an immense wetland called “The Black Swamp.” This is a vast stretch of thousands of acres of ancient timber springing out of thick mud and deep floodwaters of the local network of rivers. Growing up boating around the Black Swamp hunting and fishing, I learned the hard way how difficult it is to advance to a destination without getting lost. One of the key concepts of traveling, especially in a vast territory of trees and water, is that you have to know where you are going, and how to get there.

This is common sense right? And, what does this have to do with Christian school advancement…what most people refer to as “development” or “fundraising?”

I believe it is time to redefine best practices for development in the Christian school. This could be a call to go “back to basics,” but I find that rather than going back, we need to move forward with a clearer approach that requires disciplined action. For the school leader interested in advancing the organization and the resources needed to fund vision, it is crucial that we know where we are going, and how to get there.

So what is the destination of advancement? I believe that Christian School development is simply the process of helping others see what God is doing in the lives of students and families we serve, and enabling them to have an impact through giving. But, the actual end goal or destination of advancement should be:

Every potential donor engaged face to face in a consistent manner as they develop their vision for having an impact on the future of the Christian school.

Now here’s the problem with this as our final destination, for most Christian schools it is virtually impossible to get there. How could we ever have the human resources to engage every potential donor face to face? While it may not ever be completely achievable, I find it important to keep this end goal in front of us at all times.

So, now that we have clarified our destination, we need to know how to get there or advance in that direction. Dr. Byrle Kynerd, chancellor of Briarwood Christian School, impressed one of my core values upon me. I’ve often heard Dr. Kynerd say,

“How we do what we do is what God uses to bring about change in the lives of people.”

So, I believe that in Christian school development in particular how we do what we do is critically important and matters to God.

Unfortunately, many of the so-called “best practices” applied at Christian schools are simply those typical methods and programs every other organization uses (ministry or not.) While there is certainly no need to recreate tactics just for fun, I do believe that the time has come to apply a new set of best practices that keep in mind the above destination of engaging every person face to face.

Allow me to present several redefined “best-practices” that we are working hard to implement. Each concept is followed by a list of implications resulting from this approach. Each of these has been defined through our own process of thinking through best practices that advance us toward the right destination.

Perpetuate an organizational distaste for programs.

Instead, apply a disciplined approach to engaging people. I believe if you resist programmatic approaches to raising funds, it does help keep the focus on people.

Implications:

1. Reduce the number of or eliminate any events that have fundraising as the goal. Keep only those programs or events that result in engaging people in a stronger understanding of your Christian school. For instance, we now only have one fundraising event, a golf tournament. Our tournament has a proven track record of not only strengthening a sense of community among some of our strongest supporters, but also enabling supporters to engage new and increasing numbers of individuals to learn more about the school. If your event doesn’t accomplish a personal connection and engagement to the mission of the school, get rid of it.

2. Instead of launching new fundraising events, turn the focus of development toward the current events and community builders your Christian school already has in place. Don’t use these events as fundraisers, instead seek opportunities to make these events even more mission appropriate. Make each of these events a place for people to engage more fully in the mission, vision, and values of your school.

Meet people where they are.

Most of us, when trying to raise money, put in place goals, needs, or programs that will surely result in people coming in line and lockstep with our opportunities to give. The problem with this is that as you cast a vision for moving forward in the future, you still have to meet people where they are today. Think of it this way: it is virtually impossible to convince someone to drive you from Alabama to California when they are not convinced that they like you enough to buy more gas money to drive you to the nearest corner. Especially if they are already paying tuition for the pleasure of having you ride in their car.

Implications:

1. We do something completely different. Instead of just telling them where we want to go, we start asking them how to get there. We ask questions. We get input. We do surveys. We do interviews. And, when we think we are doing too much, we find we still have tons of people that haven’t taken the opportunity to give their input, so we keep asking.

2. We pay attention to where they are already engaged in the school. What events do they attend? What do they give money toward? What programs are their children involved in? What are they passionate about? It’s hard to meet someone where they are if you don’t know the answers to these questions.

3. We start providing people with opportunities to impact the Christian school where their heart may be stirred. Will someone give to help you buy a computer, when they are really interested in growing your financial aid? They might give to a degree, but will it be giving that is fueled by a passion for your mission?

Each individual is on his or her own road toward the vision.

This means we stop treating people as if they were all the same. Sure, you have your “groups,” I know. But, does it really make sense to have all your 10th grade families grouped together? Do they all have the same interests? Do they have same commitment level to the school? Can a person really be known and understood just because of the age of their child or the year they graduated? A particular video of Malcolm Gladwell confirmed our thinking on this issue.

Implications:

1. We keep digging deeper down in our efforts to organize and communicate with donors, working toward the dream that each individual would own their own vision to impact the Christian school. We group people in the normal ways: giving, not giving, used to give but don’t anymore, etc. But, we also group them according to: what they are interested in, when during the calendar year they like to give, how they like to be asked, how they like to be thanked, how they like to be reported to.

2. Instead of a constant barrage of requests to give, we take steps toward them. If they don’t respond to ten different requests to give, shouldn’t we find out why? Let’s move closer to them: call them, invite them to coffee, or schedule a tour of the school. Do the hard work and connect with the person, rather than the name on the mailing list.

3. Instead of constantly asking, we constantly thank and highlight results. I find that many people, especially Christian school parents, have a list of other things they do to contribute to the school, outside of giving. We start with the assumption that they already are investors. This means we keep much of our communication focused on thanking people and highlighting the impact of giving. This raises the level of awareness of the importance and impact of giving without wearing them out as quickly.

4. We seek creative ways to structure development around the donor, rather than our needs. If this sounds crazy, consider the example of the scheduling of requests to give. If you learn, overtime or through dialogue, that a family always does their giving during the month of June, no amount of letters sent to them asking them to give during the months of July-March will result in a gift. We should time our efforts, our requests, and our follow-up on what we know about the donor, not what we know about our needs.

There is a difference between doing things the easy way, and the right way.

I know I sound like a curmudgeon, but take a moment to think about this. As a Christian school with major capital campaign ongoing and annual giving goals out in the public eye, we see a lot of promotional materials for seminars and giving programs. It seems that most of the time, these are “easier, faster, better, cheaper” methods to raise funds. Our Head of School received a phone call one time about the “goose that laid the golden egg,” and the caller eagerly shared the news of how our school would see many new funds come our way through this easy approach. In the 21st century it is virtually impossible to calculate all the methods and ideas available for our consideration as we seek to improve and raise more money. The real challenge is how to apply an organizational discipline that will consistently implement the concept of doing the right things, the right way, treating people rightly.

Implications:

1. We apply creativity within a clear framework that honors the principles outlined in this article. This means the challenge is twofold: implementing strategies in a disciplined manner, while at the same time engaging the creative power of our teams in articulating new tactics and methods.

2. We study the implications of new technologies and experiment, but we remember that the need to perfect our ability to engage people face to face doesn’t change. If the tool moves us toward the individual person and enables them to grow in their understanding of who we are as a ministry, then we will consider it.

3. Even as the world changes, our calling to love people will never change. If the program or latest and greatest idea doesn’t demonstrate that we love people and a true desire to see them get involved in what God is doing through the ministry of the Christian school, then it is worthless, at least for us.