What Lessons can a Christian School Learn from J.C. Penney?

What Lessons can a Christian School Learn from J.C. Penney?

The unusual comparison of a retailer and an educational institution may seem to be a bit strange.

However, they have a lot in common and there are some clear corollaries which can be instructive considering the challenges and changes facing both sectors.  Mission, Culture, and Leadership will be discussed in this article with a free article available at the end.

STRENGTH OF MISSION

“Do unto others as you would have others do unto you” is the mission statement that guided J.C. Penney and his company when he was actively involved. Changing consumer behaviors, challenging employee hiring, Wall Street profit pressures, and a dramatic increase in competition from e-commerce challenged the commitment to that mission and to profits. People are shopping elsewhere—many online.

Many of these same factors are creating tremendous pressure on Christian schools who were founded to provide a Christ centered, biblically-directed education. Parents have ever increasing choices. The NCES says conservative Christian School enrollment has decreased 29% in the last 10 years. Charter schools, for profit schools, online schools, home schools, and classical Christian schools have experienced significant growth at the expense of the traditional Christian school ... 

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A $20,000 Opportunity

A $20,000 Opportunity

I believe that adding online courses to your school can be a financially positive move. In fact, I will show how it is at least a $20,000 opportunity.

Online courses can help your school:

  • Grow new revenue streams 
  • Retain current students 
  • Recruit new students 
  • Expand course selection with fewer resources 
  • Meet the demand for personalized education 

However, before we go further, your school’s mission should drive decisions including this one about online courses. As a former Principal, I know that many good ideas were presented to me. If I did not evaluate them in light of the mission, my school would have quickly gotten off the course God intended for us. As the video below notes, online courses can help with the mission of most Protestant or Catholic schools. Bringing rigor with additional foreign languages, AP courses, dual credit choices from faith based colleges….. helps accomplish a common phrase in mission statements—“Excellence in Education.”

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